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About Us

Phoenix Farm - Tropical Fish was established in 2004 at our Phoenix Farm, which is located in Israel’s Negev desert in the southern part of the country.

Tropical fish breeding started at the farm in a small green house as a pilot project.

What began as pilot that produced 30,000 tropical fish became a fully fledged business in 2007 with the construction of new facility, which was designed and constructed in -house.

 

We specialize in breeding and growing tropical livebearer fish, such as Swordtails, Platys and Guppies, as well as species of egg-layer fish. The Farm produces several hundred thousand fish per month under the highest production conditions to ensure the highest quality. We continue to diverse the fish we breed as well as expanding our production capacity.

 

Our facilities are closed systems which are comprised polyethylene and polypropylene growth tanks with bio filters. The water is constantly recycled through the bio filters.         The design of the facilities take into consideration the Negev desert climate advantages in terms of energy consumption, light and range of temperatures.

 

Almost all the fish that are bred and grown on the Farm are exported. The Farm is one of the largest Israeli breeders for export. Our European customers include some of the largest wholesalers in that market.

 

The Farm’s production is regularly monitored and tested by the Israeli Ministry of Agricultures, Department of Fisheries & Agriculture in order for the Farm to maintain its export license.  The Farm’s production meets the import requirements of the European Union and the United States.

 

Our philosophy encompasses four main principles:

 

Quality - At our Farm we take pride in producing and providing a quality product. This includes much attention given from the selection of brood stock to customer service. All the fish we sell are bred at our Farm only.

 

Family - The Farm is family owned and operated. All stages of production are handled and managed by family members, from the selection of brood stock, breeding process, fish growth, sorting, marketing and shipping.

 

Research &Development We constantly keep improving our facilities, processes and adding new ornamental tropical fish to our production.

 

Customer service We provide you with quality product backed by our understanding of the importance of customer service and satisfaction. We believe your satisfaction is the most positive way to promote our business.

 

We are a reliable and valuable business partner to our customers by:

 

• offering constant quality stock of fish ,all year round

• Selling at competitive prices

• Providing fast  order confirmation and shipping times

• Delivering high quality fish, on time and with a very low

  “Dead on Arrival” rate.

• Providing quality customer service.

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